Come in to our Manhattan showroom for custom fittings and designs for all special occasions.

Over 40 years of gown making experience.

Modern designs for the mothers of the bride and groom with a specialized fit.


Paula Varsalona is a custom, American, made to order couturier in Bridal and Special Occasion Designer Gowns. Paula has a passion for designing and the reputation to prove it. Check out our 5 star reviews!! 


When visiting The Paula Varsalona NYC Atelier flagship location, you can expect to create a one of a kind, made to order designer gown. During your initial consultation, we will look at your inspirational ideas, photos and fabrics to create a look that complements your body and style. Paula will work with each client to design a dress that highlights the beauty of their body.

In our NYC Atelier each client is offered the highest level of customer service, including no limitations to fabric, color, and embellishment choices, fine fabrics and our famous Made in America couture quality craftsmanship.


We ask that you come in for a no obligation Designer Consultation. You can schedule an appointment at your own convenience by clicking here. During this appointment we will discuss your inspiration and budget as we search for the style that best compliments your body. 


Paula Varsalona American made, every gown is made in our NYC Design House and fully customizable to suit your vision!


A NEW custom gown & fitting at Paula Varsalona NYC includes 

- professional measurements taken at initial appointment and if needed we will sketch any changes/options discussed during your consultation 

- Custom Pattern

- Muslin/Slip Fitting 

- Final Fit and Press


On your final fitting you will leave our studio with a custom, ready to wear gown made to your specifications.

Since custom designed gowns are truly unique and are made right in our NYC Design House by trained professionals prices can vary greatly.  Pricing depends on several factors like style, labor intensive designs, fabric choices, and dress embellishments. We ask that you share your desired budget with us.


Paula Varsalona LTD.

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