​Don't miss our NYC Showroom Sample Sale!

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December 1 - 18, 2025

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Paula Varsalona NYC Atelier

552 7th Avenue - 6th Floor

NY, NY 10018

CALL AHEAD: 212-221-5600​

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Enjoy discounted sample Mother's and Bridal Gowns during this event (selection may vary and is limited).

 

We also have accessories including jackets, veils, belts, and jewelry! Arrive early for the best selection

 

Inquire about our Cash & Carry prices!

 

Follow us on Instagram for the latest updates! *Please note that our sales are exclusive to the NYC Atelier location only!​

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Dates and appearances may change, so schedule appointment here. Walk-ins are welcome, but please call ahead!

Trunk Show:

Mothers & Special Occasion

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December 11, 2025 - January 16, 2026

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Meet the Designer*: 

Saturday 1/16 - call for availability

Paula Varsalona Showroom Expert will be in-store to answer your questions about the Varsalona Experience!

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Hartly's is located at:

104 Westwood Avenue

Westwood, NJ 07675

Call (201) 664-3111

for an appointment

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*dates and appearances are subject to change, please call ahead.

Trunk Show:

Mothers & Special Occasion

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January 29 - February 14​, 2026

Meet the Designer*: 

Saturday TBA by appointment

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Jan's is located at:

406 Marlton Pike East

Cherry Hill, NJ 08034

 

CALL: (856) 428-8181

for an appointment

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*dates and appearances are subject to change, please call ahead.

Trunk Show:

Mothers & Special Occasion

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February 19 -21, 2026

 

Meet the Designer*: 

Saturday 2/21

please call for availability

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Helen Ainson is located at:

15 Corbin Drive

Darien, CT 06820

CALL: 203.655.9841

Email: info@helenainson.com

for an appointment

​

*dates and appearances are subject to change, please call ahead.

Trunk Show:

Mothers & Special Occasion

​

March 19-21, 2026

Meet the Designer*: 

Saturday 3/21 by appointment

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Jan's is located at:

406 Marlton Pike East

Cherry Hill, NJ 08034

 

CALL: (856) 428-8181

for an appointment

​

*dates and appearances are subject to change, please call ahead.

Trunk Show:

Mothers & Special Occasion

​

March 26 -28, 2026

 

Meet the Designer*: 

Saturday 2/21

please call for availability

​

Helen Ainson is located at:

15 Corbin Drive

Darien, CT 06820

CALL: 203.655.9841

Email: info@helenainson.com

for an appointment

​

*dates and appearances are subject to change, please call ahead.

Trunk Show:

Mothers & Special Occasion

​

April 23 -25, 2026

 

Meet the Designer*: 

Saturday 4/25

please call for availability

​

Helen Ainson is located at:

15 Corbin Drive

Darien, CT 06820

CALL: 203.655.9841

Email: info@helenainson.com

for an appointment

​

*dates and appearances are subject to change, please call ahead.

Trunk Show:

Mothers & Special Occasion

​

May 28-30, 2026

Meet the Designer*: 

Saturday 5/30 by appointment

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Jan's is located at:

406 Marlton Pike East

Cherry Hill, NJ 08034

 

CALL: (856) 428-8181

for an appointment

​

*dates and appearances are subject to change, please call ahead.

Trunk Show:

Mothers & Special Occasion

​

TBA

Meet the Designer*:

SATURDAY TBA

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Emily's is located at:

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1654 Richmond Road

Staten Island, NY 10304

CALL: (718) 351-0979

for an appointment

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*dates and appearances are subject to change, please call ahead.

Trunk Show:

Mothers & Special Occasion

​

TBA​

​

Meet the Designer*: 

TBA

by appointment, please call.

​

Rhona's is located at:

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Towne Point Center 

357 US Highway 9 

Manalapan, NJ 07726

CALL: (732) 972-2795

for an appointment

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*dates and appearances are subject to change, please call ahead.

Trunk Show:

Mothers & Special Occasion

 

TBA​

​

Meet the Designer*: 

Saturdays- please call for availability.

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Mieka is located at:

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7937 Jericho Turnpike

Woodbury, NY 11797

Call (516) 367-8755

for an appointment

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*dates and appearances are subject to change, please call ahead.

RETAIL LOCATION BUYERS:

We are accepting private appointments to view our BEST SELLING Line of:

Mothers & Special Occasion

Bridal & Accessories

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Paula Varsalona will be giving exclusive showings to our current and any NEW Brand Retailers

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Appointments are available

TBA

10:30am-5pm​

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Paula Varsalona Ltd. is located at:

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552 Fashion Avenue (& 40th)

Suite 602

New York, NY 10018

Call (212) 221-5600

email: askpaula@paulavarsalona.com

for an appointment

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*dates and appearances are subject to change, please call ahead.

Trunk Show:

Mothers & Special Occasion

​

TBA​

​

Meet the Designer*: ​TBA

Call to inquire

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Francesca's is located at:

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10751 Falls Road #101

Lutherville, MD 21093

Call (443) 841-7057

for an appointment

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*dates and appearances are subject to change, please call ahead.