25 Years Later: Never forgotten.

September 11, 2001, forever changed New York City and all of us who experienced that day. In the days, months, and years that followed, New Yorkers met unimaginable loss with extraordinary resilience, kindness, creativity, and a deep commitment to caring for one another.

That same spirit guided the Paula Varsalona atelier through uncharted times. When so much of everyday life had been disrupted, we found thoughtful and individualized ways to continue serving our clients safely and sensitively. We remained committed to creating exclusive, one-of-a-kind, American-made designs for those who placed their trust in us during a time of profound uncertainty.

We are proud of the way our team navigated those difficult years, with compassion, flexibility, and creativity, and we remain deeply proud to continue as an American-made brand rooted in New York City.

Twenty-five years later, we will never forget what we experienced together as New Yorkers on September 11, 2001. the lives taken that day and all those we lost in the days and years that followed from the lasting effects of 9/11.

We remember every life. We honor every family. And we carry their memory with us, always.

Never forgotten.

— Paula Varsalona, Founder & CEO, and the Paula Varsalona NYC Staff